The 2026 Psyllium Demand Surge: What’s Driving It, and What It Means for Ingredient Sourcing
For most of its modern commercial history, psyllium husk has been a steady, unglamorous ingredient — reliable, well understood, and rarely the subject of an industry trend report. That changed over the past year. According to The Vitamin Shoppe’s 2026 trend analysis, searches for “psyllium husk” climbed roughly 150% year-over-year, far outpacing the 59% rise […]